Tatum Cellars


Tatum Cellars is a boutique winery with a focus on single-vineyard wines that best express the Texas terroir in which they are grown.

The creation of Tatum Cellars was the same year as the birth of our daughter, Tatum Rose, in 2012. Our founder and winemaker, Joshua Fritsche, was busy working in the cellar and vineyards of William Chris when he noticed the Texas wine industry was severely lacking in a specific wine style, dry rosé … then the idea of Tatum Rosé was born.

Initially, the brand was focused solely on dry, Provence-style rosé but the demand for the initial 40 cases, pushed him to make more wine with more varietals. Josh began partnering with outstanding growers to source the best fruit in the state. His relationships with these growers allowed him to focus on single vineyard offerings as he believes it’s the best way to truly express Texas terroir. Our 11th vintage (2022), produced approximately 800 cases of 100% Texas wine.

Nowadays Tatum Cellars tasting room is nestled between art galleries, museums and shops in the heart of Johnson City. The historical space is quaint, cozy and inviting. A lovely space to relax and enjoy. You’ll often find Josh there treating his guests and sharing his story.


For more info, visit Tatum Cellars’ website.

Why We Love to Visit

Urban location with indoor and outdoor seating
Winemaker Josh Fristche is real cool
100% Texas menu
Focus on single varietals


Dry Menu.

Our Favorites

Rosé (any vintage)
2018 Mourvèdre

Tour coordinator and event planner.

Book Now